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How Ford is Conquering SUV Markets

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The rise of crossovers (CUV) in the car market has forced almost every auto manufacturer to build SUVs in their fleet. Exotic brands such as Lamborghini, Bentley, and Aston Martin have also joined the movement. This is due to the CUVs versatility and cargo space, making them preferable for small families. Between 2010 and 2021, the global fleet of SUVs increased from less than 50 million to over 320 million. With the increase in demand for more rugged off-road vehicles, a gap has begun to form between cool body SUVs and the basic crossovers. In 2019, Autocar UK discussed how Volkswagen crossovers did not sufficiently differentiate themselves from one another. Because they were all on the same platform. Volkswagen, for instance, had a platform called the MLB Evo that was not only used in the Touareg but also in other models like the Audi…

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