South Sudan Full Year 2015: Toyota Hilux #1, pickups hold 54% share
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Today we are able to share with you extremely rare data for South Sudan. The South Sudann light vehicle market is up 11% year-on-year in 2015 to 2.786 registrations, a new all-time record eclipsing the 2.726 sold in 2008. Toyota remains ultra-dominant but gains less ground than the market at +3%, resulting in a slightly lower market share at 36.5% vs. 39.3% a year ago. Like in 2014, Mitsubishi, Nissan, Ford and Tata follow, with the latter two posting extravagant gains: +87% and +84% respectively.
Pickup trucks hold 54% of the total South Sudann market in 2015, and the models ranking fully reflects this: the Toyota Hilux is in the lead with 19.5% share thanks to sales up 39% even though the new generation hasn’t hit the market yet, followed by the Nissan Hardbody (+9%), Ford Ranger (+92%) and Mitsubishi L200 (+6%) in tow. Add the Tata Xenon (#7), Toyota Land Cruiser Pickup (#9) and Isuzu TFS (#10) to make it seven pickups inside the Top 10. The Toyota Corolla (#13) is the best-selling sedan in the country and the only one inside the Top 20.
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Full Year 2015 Top 10 models and brands vs. Full 2014 figures below.